Phillips Community's Summer Sodacation!

Phillips Community has launched another healthy initiative! A two-week soda-free challenge. We helped them with the naming and branding. Not only did we have a ton of fun with it, but we support its cause! Not to mention the overwhelming amount of guilt for drinking soda that came with it ... :)

The name Sodacation comes from the idea of taking a vacation away from drinking soda (and other sugary drinks). It's really bad health-wise for multiple reasons such as being high in sugar, adding on extra weight, dehydration, contributing to overall fatigue, etc.! We are all aware of these facts so we wanted to take a more fun and upbeat approach to the messaging and overall brand image which is complete with a Sodacation boarding pass, coasters, and infographics.

"Phillips Community Summer Sodacation is a two-week soda-free challenge. Soda is OUT, water is IN! Take the two-week soda free challenge starting Aug 3rd!

On August 3rd, Phillips Community members will come to the Phillips Music Festival and pledge to give up soda for a full two weeks and replace it with healthier options such as water, fruit juices, tea, etc. On August 17th, participants will receive a prize at Open Streets Franklin for completing the challenge. Or you can make the pledge at Open Streets and collect your prize at Waite House on September 1st. SAVE MONEY. BE HEALTHY. FEEL HEALTHY. Take a Summer Sodacation!"

Like their Facebook page and enjoy a Summer Sodacation for yourself!