Last winter the Edina Mayor Jim Hovland said that he’s heard the West End is getting “wild and wooly.” This related specifically to the fun and excitement taking place at and around our client, The Shops at West End. While fun and rather silly, West End and the folks at Discover St. Louis Park were not going to take that without acting just a little wild (we’re still not entirely sure what wooly means). So MOD was asked to create billboards to put at the corner of 50th and France, the epicenter (although not geographically) of Edina. The billboards stayed up for two months and we’ve not heard no wild nor wooly since!
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